Relativism is the belief that a harmful act is ‘right’ if the perpetrator claims it is ‘right,’ but what is right and what is wrong is not always relative.
Ethics Unwrapped Blog
Moral intent is the desire to act ethically when facing a decision and overcome the rationalization to not be ethical “this time.”
Normalization means expecting values conflicts so that you approach them calmly and competently. Over-reaction can limit your choices unnecessarily.
Know and appeal to a short list of widely shared values. Dont assume too little or too much commonality with the viewpoints of others.
When making ethical decisions, the one consideration that a theory favors over all other considerations is called the Fundamental Moral Unit.