Doctors who overprescribed OxyContin were nicknamed “whales” by Purdue Pharma. While doctors pushed pills, Purdue’s profits were pushed to new heights.
Ethics Unwrapped Blog
OxyContin & the Opioid Epidemic
By Ethics Unwrapped
Purdue Pharma aggressively marketed OxyContin as a safe pain medicine. As sales and profits increased, so did the number of patients addicted to painkillers.