McCombs School of Business
36 short illustrated videos explain behavioral ethics concepts and basic ethics principles.
58 animated videos - 1 to 2 minutes each - define key ethics terms and concepts.
One-of-a-kind videos highlight the ethical aspects of current and historical subjects.
Eight short videos present the 7 principles of values-driven leadership from Gentile's Giving Voice to Values.
A documentary and six short videos reveal the behavioral ethics biases in super-lobbyist Jack Abramoff's story.
30 videos - one minute each - introduce newsworthy scandals with ethical insights and case studies.
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Framing describes how people’s responses to ethical (and other) issues are affected by the frame of reference through which they view the issues.
A frame of reference, or point of view, refers to the way we look at a given situation. How a person views that situation can affect her understanding of the facts and influence how she determines right from wrong.
Some frames minimize or even omit the ethical aspects of a decision. For example, studies show that if people are prompted to frame a situation only in terms of money or economic interests, they often leave out ethical considerations.
In a famous study, a day care center having difficulty with parents picking up their children on time started charging a fine for being late. Parents then reframed the issue from an ethical one (“It’s not nice of me to burden the staff in this way”) to a business one (“I can buy the staff’s time by paying this fine”). Late pick-ups increased rather than decreased due to this change in the parents’ frame of reference.
So, by remembering to consider the ethical implications of any situation, we can keep ethics in our frame of reference when making decisions.
Behavioral Ethics studies why and how people make the choices that they do.
Ethical Fading occurs when people focus on some other aspect of a decision so that the ethical dimensions of the choice fade from view.
Moral Myopia is the difficulty people sometimes have in clearly seeing ethical issues and ethical challenges.