McCombs School of Business
36 short illustrated videos explain behavioral ethics concepts and basic ethics principles.
58 animated videos - 1 to 2 minutes each - define key ethics terms and concepts.
One-of-a-kind videos highlight the ethical aspects of current and historical subjects.
Eight short videos present the 7 principles of values-driven leadership from Gentile's Giving Voice to Values.
A documentary and six short videos reveal the behavioral ethics biases in super-lobbyist Jack Abramoff's story.
30 videos - one minute each - introduce newsworthy scandals with ethical insights and case studies.
UT Star Icon
The Self-Serving Bias is the tendency people have to process information in ways that advance their own self-interest or support their pre-existing views.
The self-serving bias is the tendency people have to seek out information and use it in ways that advance their self-interest. In other words, people often unconsciously make decisions that serve themselves in ways that other people might view as indefensible or unethical.
Studies show that we can easily see how the self-serving bias affects others’ actions, but we have difficulty realizing how it affects our own.
For example, doctors tend to believe that they are immune from the influence of gifts they receive from pharmaceutical companies. But studies show those gifts have a significant effect on what medications doctors prescribe. One study found that 64% of doctors believed that the freebies they received from pharmaceutical companies influenced other doctors. However, only 16% of doctors thought it affected their own actions.
So, the self-serving bias often blinds us to the ways in which we are prejudice in favor of ourselves. Indeed, it can cause even the most well-intentioned of us to completely overlook our own bad actions.
Behavioral Ethics studies why and how people make the choices that they do.
Bounded Ethicality means that people are limited in their ability to make ethical choices.
The Fundamental Attribution Error is the tendency people have to attribute others’ actions to their character, ignoring the impact that situational factors might have on that behavior.