In It To Win: Jack & Self-Serving Bias
Abramoff’s version of the self-serving bias, which causes us to see things in ways that support our best interests and our pre-existing beliefs.
1. Can you explain the self-serving bias in your own words? How does it affect moral decision-making?
2. How does the self-serving bias apply to Jack Abramoff? What examples from his story can you cite to support your argument?
3. Can you think of an example from your own life where you or someone else fell victim to the self-serving bias?
4. How might you anticipate and/or mitigate the effects of the self-serving bias in your own life or decision-making?
On March 29, 2006, former lobbyist Jack Abramoff was sentenced to six years in federal prison after pleading guilty to mail fraud, tax evasion, and conspiracy to bribe public officials. Key to Abramoff’s conviction were his lobbying efforts that began in the 1990s on behalf of Native American tribes seeking to establish gambling on reservations.
In 1996, Abramoff began working for the Mississippi Band of Choctaw Indians. With the help of Republican tax reform advocate Grover Norquist, and his political advocacy group Americans for Tax Reform, Abramoff defeated a Congressional bill that would have taxed Native American casinos. Texas Representative and House Majority Whip Tom DeLay also played a major role in the bill’s defeat. DeLay pushed the agenda of Abramoff’s lobbying clients in exchange for favors from Abramoff.
In 1999, Abramoff similarly lobbied to defeat a bill in the Alabama State Legislature that would have allowed casino-style games on dog racing tracks. This bill would have created competition for his clients’ casino businesses. Republican political activist Ralph Reed, and his political consulting firm Century Strategies, aided the effort by leading a grassroots campaign that rallied Alabama-based Christian organizations to oppose the bill.
As Abramoff’s successes grew, his clients, political contacts, and influence expanded. He hired aides and former staff of members of Congress. In 2001, Abramoff began working with Congressman DeLay’s former communications director, Michael Scanlon, who had formed his own public affairs consulting firm, Capitol Campaign Strategies. The Coushatta Tribe of Louisiana hired Abramoff and Capitol Campaign Strategies to help them renegotiate their gambling agreement with the State of Louisiana. Abramoff, however, did not disclose to the tribe that, in addition to his own consulting fees, he also received a portion of the fees paid to Scanlon’s firm.
In an effort to protect his Coushatta clients in Louisiana from competition by a new casino near Houston, Texas, Abramoff successfully lobbied for a state gambling ban in Texas between 2001 and 2002. Incidental to this ban was the closure of a casino in El Paso, Texas, owned by the Tigua Tribal Nation. The Tigua were another one of Abramoff’s casino clients.
Later in 2002, Abramoff made a pitch to the Tigua to work to oppose the ban for which he had previously lobbied successfully. With the Tigua’s money, Abramoff took Ohio Representative Bob Ney and his staff on a golfing trip to Scotland. Abramoff hoped to convince Ney and his colleagues to slip a provision into an election-reform bill that would grant the Tigua gaming rights. Abramoff’s efforts did not pay off, and the deal he sought fell through, but he did not inform the Tigua of this outcome. Rather, Abramoff continued to give the Tigua hope for the provision’s success, while also continuing to charge them for his and Scanlon’s services. And, in their email exchanges, Abramoff and Scanlon often mocked their tribal clients as “morons” and “monkeys.”
Throughout the course of their work with Native American tribes, Abramoff and Scanlon charged upwards of $66 million. The Coushatta paid over $30 million to protect their casino and to stop competing casinos in Texas. The Tigua paid $4.2 million to try to continue operating their casino in Texas. Abramoff has stated that he donated much of the money he made to charities, schools, and causes he believed in. But he also spent millions of dollars on activities or contributions in connection with politicians and campaigns he sought to influence. Furthermore, he evaded taxes by funneling money through nonprofit organizations with which he partnered.
After his conviction in 2006, Abramoff cooperated in the investigation of his relationships with Congress members, including aides, business associates, government officials, and lawmakers. Representatives DeLay and Ney both stepped down from their positions in Congress. DeLay, who had risen to the rank of House Majority Leader, was charged with money laundering and conspiracy of funneling corporate contributions to state candidates. Ney plead guilty to conspiracy to commit fraud and making false statements. In exchange for gifts, lavish trips, and political donations from Abramoff, DeLay and Ney had used their positions in Congress to grant favors to Abramoff’s clients and lobbying team. Abramoff served three and a half years of a six-year prison term. He was released on December 3, 2010.
Since his release, Abramoff has spoken out against corruption in politics. He has stated that he believed himself to be a “moral lobbyist” and has apologized for his actions. In a 2011 interview, he said, “What’s legal in this system is the problem,” and in his memoir, he wrote, “Unfortunately, I was a miniature version of that system.” But not everyone perceived his redemption as a genuine effort. Tigua tribal leaders said his apologies were too little, too late. Rick Hill, former chairman of the Oneida Nation of Wisconsin, stated, “You look at Jack—though he took money from my elders and our kids, and now he comes here, and he gets to prop himself up, and it’s an acceptable part of [Washington] D.C. culture. He wouldn’t stand a minute on the reservation.”
Others point to the American political system, and see Abramoff as a symptom of broader corruption. Investigative journalist Susan Schmidt stated, “Abramoff couldn’t have flourished if this system, itself, was not corrupt, where the need for money—the members of Congress and their need for money—is so voracious and so huge that they don’t have their guard up.” California Representative Dana Rohrabacher said, “What Jack had been doing was what had been done before. People should pay more attention to the fact that we have got some enormous special interests in this country who are having incredible influences on policy.”
In his memoir, Abramoff reflected on personal and professional reform: “Regardless of my rationalizations, I was the one who didn’t disclose to my clients that there was a conflict of interest… I wasn’t the devil that the media were so quick to create, but neither was I the saint I always hoped to become. …I decided that, in order to move myself close to the angels, I would take what happened in my life, try to learn from it, and use it to educate others.”
1. Abramoff had an established set of morals in his personal life, and was deeply religious. He believed he was a ‘moral lobbyist’ who fought hard on behalf of his clients, and he donated much of his proceeds to worthy causes. Do you think the blame of his lobbying tactics primarily lies with Abramoff individually, or with the system within which he operated? Explain.
2. To what degree do you think individuals have a responsibility to act ethically within a corrupt system? How would an individual act ethically in this context?
3. Lobbying is a high-pressure, high-stakes business. Although lobbyists typically try to fly below the radar-screen, sometimes their business is high-profile as well. How might these situational factors affect lobbyists’ ability to act ethically?
4. Why do you think Abramoff and his associates would mock clients who were paying them millions of dollars? How does one rationalize or explain such behavior?
5. Since his release from prison, Abramoff has advocated for political reform, but many do not see his efforts as genuine. Do you agree with the view that Abramoff is a morally bankrupt felon who has no business advocating reform? Or do you agree with the view that Abramoff is a fallible human in a unique position to help us learn from his moral mistakes and reform a broken system? Explain.
6. Many politicians who received contributions from Abramoff or his clients donated portions of the funds they received to charity. Only a small fraction of politicians donated the money to Native American tribes. Do you think politicians who received these funds had a moral obligation to donate their money to Native American tribes? Why or why not? Do you have a different opinion of those who did donate to Native American tribes versus those who didn’t? Explain.
7. If you were hired to lobby on behalf of both the Coushatta’s casino in Louisiana and the Tigua’s casino in Texas, how would you negotiate the potential conflict of interest? Explain.
8. How many basic ethics and behavioral ethics concepts can you identify at work in this case study? Explain and discuss their significance.
9. What legal reforms would you recommend that would make lobbyists more likely to act ethically? Why would you recommend these reforms, and how might you implement them?
Investigating Abramoff – Special Report
Capitol Punishment: The Hard Truth about Washington Corruption from America’s Most Notorious Lobbyist
How a Lobbyist Stacked the Deck
A Jackpot From Indian Gaming Tribes
Jack Abramoff Confronted by Native American Tribes
For Ex-Lobbyist Abramoff, a Multimedia Effort at Redemption
Abramoff and 4 Others Sued by Tribe Over Casino Closing
Abramoff Effect: The Smell of Casino Money
The Fast Rise and Steep Fall of Jack Abramoff
Trial Money Linked to GOP Fundraising
‘Operation Open Doors’
A Lobbyist in Full
Lobbyists, Clients Undeterred by Scandal
Lawrence Lessig interviews Jack Abramoff
Casino Jack and the United States of Money
Heist: Superlobbyist Jack Abramoff, His Republican Allies, and the Buying of Washington
This video introduces the concept of the self-serving bias in the context of the story of former lobbyist and convicted felon Jack Abramoff. During the Bush Administration, Abramoff was the most influential lobbyist in Washington, D.C. He was also at the center of one of the most significant political scandals since Watergate.
The self-serving bias causes us to gather information, process information, and even remember information not in an objective way, but in ways that support our best interests and our pre-existing points of view. For more details and examples of this concept, watch Self-serving Bias. To learn about how our own biases may affect the ways we judge others, watch Fundamental Attribution Error. To understand how our views are affected by the way issues and situations are presented, watch Framing.
The kinds of decision-making errors that are the subject of Jack & Self-serving Bias and the other five shorts in this video case are the focus of a field of study known as behavioral ethics, which draws upon psychology, cognitive science, evolutionary biology, and related disciplines to determine how and why people make the ethical and unethical decisions that they do.
This video draws from footage shot at The University of Texas at Austin when Abramoff visited campus to talk about his life and corrupt lobbying in Washington, D.C. It is part of a video case that includes a 25-minute documentary, In It to Win: The Jack Abramoff Story, six short videos that focus on specific behavioral ethics biases illustrated by Abramoff’s story, and a written case study. The documentary exposes personal and systemic ethical concerns in government and illustrates how well intentioned people can make serious ethical errors—and even commit crimes.
To learn more about Abramoff and the scandal that ended his lobbying career, read the case study on this page. For a case study on self-serving bias, read “A Million Little Pieces,” which examines how the self-serving bias influenced multiple perspectives in the controversy over James Frey’s memoir after it was revealed to contain fabrications and exaggerations.
Terms related to this short video and defined in our ethics glossary include: behavioral ethics, framing, fundamental attribution error, rationalizations, and self-serving bias.
Books about the lobbying scandal include Jack Abramoff’s own account, “Capitol Punishment: The Hard Truth About Washington Corruption from America’s Most Notorious Lobbyist” (WND Books, 2011) and an exposé from journalist Peter H. Stone, “Heist: Superlobbyist Jack Abramoff, His Republican Allies, and the Buying of Washington” (Farrar, Straus and Giroux, 2006).
Movies about the scandal include a documentary, Casino Jack and the United States of Money (Dir. Alex Gibney, 2010), and a dramatization starring Kevin Spacey, Casino Jack (Dir. George Hickenlooper, 2010).
The latest teaching resource from Ethics Unwrapped is an article, written by Cara Biasucci and Robert Prentice, that describes the basics of behavioral ethics, introduces the videos and supporting materials along with teaching examples, and includes data on the efficacy of Ethics Unwrapped for improving ethics pedagogy across disciplines. It was published in Journal of Business Law and Ethics Pedagogy (Vol. 1, August 2018), and can be downloaded here: “Teaching Behavioral Ethics (Using “Ethics Unwrapped” Videos and Educational Materials).”
For more resources on teaching behavioral ethics, an article written by Ethics Unwrapped authors Minette Drumwright, Robert Prentice, and Cara Biasucci introduces key concepts in behavioral ethics and approaches to effective ethics instruction—including sample classroom assignments. The article, published in the Decision Sciences Journal of Innovative Education, may be downloaded here: “Behavioral Ethics and Teaching Ethical Decision Making.”
A detailed article by Robert Prentice with extensive resources for teaching behavioral ethics, published in Journal of Legal Studies Education, may be downloaded here: “Teaching Behavioral Ethics.”
Another article by Robert Prentice discussing how behavioral ethics can improve the ethicality of human decision-making, published in the Notre Dame Journal of Law, Ethics & Public Policy, may be downloaded here: “Behavioral Ethics: Can It Help Lawyers (And Others) Be their Best Selves?”
A dated but still serviceable introductory article about teaching behavioral ethics can be accessed through Google Scholar by searching: Prentice, Robert A. 2004. “Teaching Ethics, Heuristics, and Biases.” Journal of Business Ethics Education 1 (1): 57-74.
Transcript of Narration
Written and Narrated by
Robert Prentice, J.D.
Department of Business, Government and Society
McCombs School of Business
The University of Texas at Austin
“Psychological pressures – especially ones we’re not conscious of – often make it difficult for us to be as good as we would like to be. One of the most significant is the self-serving bias–the tendency we have to gather information, process information, and even remember information in such a manner as to advance our self-interest and support our pre-existing views. Because of this bias, even when people try their hardest to be fair and impartial, their judgments are inevitably shaded by their own self-interest, often in ways that seem indefensible to others.
The pleasure centers in our brains light up when we are told that our beliefs are correct or that a conclusion that advances our self-interest is accurate. Therefore it’s not surprising that people with conservative political beliefs are more likely to watch Fox News while liberals are more likely to watch MSNBC.
Not only does the self-serving bias affect the information that we seek out, it also affects how we process that information. Thus, supporters of competing political candidates who watch the same debate each tend to conclude that “their guy” won.
The self-serving bias even affects how we remember information. Studies show we are more likely to recall evidence that supports our point of view than evidence that opposes it.
Because of the self-serving bias, studies show that when scientists review articles, they will tend to conclude that those supporting their preexisting point of view are of higher quality than those opposing their point of view.
In 2000, an accounting industry official testified before the SEC, saying “We are professionals that follow our code of ethics and practice by the highest moral standards. We would never be influenced by our own personal financial well being.” This testimony reflects an embarrassing ignorance of the impact of self-interest upon all humans’ decision making.
The more subjective the judgment, the less certain the facts; and the more that’s at stake, the more influential the self-serving bias is likely to be. Inevitably, our self-interest clouds our ethical judgments, even in the most well-intentioned people. Don’t make the same mistake! Guard against the self-serving bias.”