The GVV Series
GVV Pillar 4: Purpose introduces the fourth principle of “ Giving Voice to Values ” (GVV). Mary Gentile encourages us to ask ourselves, “What am I working for?” Defining our personal and professional purpose before conflicts arise, and appealing to this sense of purpose in others, is important. If we answer this question explicitly and in a broad way, we can accept values conflicts more easily as a normal part of a career and of everyday living. Gentile suggests that we identify the personal values that underpin our professional lives. If we have an expansive, inclusive understanding of our professional purpose, we can find greater motivation to act on our values in service to this grander purpose, as well as find compelling ways to appeal to a shared purpose in others whom we wish to influence or persuade.
To learn more about values systems and how they vary from culture to culture, watch Fundamental Moral Unit and All is Not Relative. For complimentary approaches to GVV that also offer methods for voicing values and making ethical decisions, watch the four-part Being Your Best Self videos, which include Part 1: Moral Awareness, Part 2: Moral Decision Making, Part 3: Moral Intent, and Part 4: Moral Action. To learn about pervasive social and organizational biases that inhibit voicing values, watch Moral Muteness and Moral Myopia. To discover how voicing values can contribute to professional and personal success, watch Moral Imagination.
The case studies on this page illustrate different ways in which individuals or groups give voice to their values. “Pao & Gender Bias” examines the debate Ellen Pao generated in the venture capital and tech industries when she filed a lawsuit against her employer on grounds of gender discrimination. “Freedom of Speech on Campus” explores how, in the wake of racially motivated offenses at Yale and the University of Missouri, student protesters voiced their values and sparked debate over the roles of free speech, deliberation, and tolerance on campus. “Defending Freedom of Tweets?” takes a look at the backlash Pittsburgh Steelers running back Rashard Mendenhall received from fans after he tweeted a criticism of the celebration of the assassination of Osama Bin Laden. “Full Disclosure: Manipulating Donors” examines the difficult position a student intern was in and how she struggled to voice her values.
Terms related to this video and defined in our ethics glossary include: altruism, behavioral ethics, ethics, groupthink, integrity, moral agent, morals, moral emotions, moral reasoning, prosocial behavior, social contract theory, subject of moral worth, values, veil of ignorance, and virtue ethics.
The GVV Approach
The “ Giving Voice to Values ” (GVV) video series summarizes the key points of Giving Voice to Values : How to Speak Your Mind When You Know What’s Right, written by Mary Gentile with support from the Yale School of Management and the Aspen Institute. The GVV videos may be watched individually or sequentially. The series will be most useful if viewed in its entirety and with the introductory video.
GVV was created for business ethics programs, but its lessons are broad and apply to all professionals in every field including fine arts, liberal arts, communication studies, social and natural sciences, engineering, education, social work, and medicine. The GVV series can serve as a springboard for further discussion of ethics and values as they pertain to individuals’ professional and personal lives.
GVV identifies the many ways that individuals can – and do – voice their values in the workplace. It teaches people how to build the “moral muscles” necessary to do so, and details the strategies people can use to find the motivation, skill, and confidence to “give voice to their values.”
The goal of GVV is to act consistently with our most deeply held convictions about right and wrong. Research and experience demonstrate that values conflicts will inevitably occur in our professional and personal lives. So, when what we believe and want to accomplish seems to be in opposition to the demands of others (peers, supervisors, organizations, etc.), the ability to successfully voice our values and navigate these differences is crucial. This is the starting point for the GVV curriculum.
GVV consists of seven principles, or pillars, that represent ways of thinking about values, our identity, and our own capabilities. The seven pillars of GVV are: Values, Choice, Normalization, Purpose, Self-Knowledge & Alignment, Voice, and Reasons & Rationalizations. Each video in the GVV series introduces and explains one of the GVV pillars.
Gentile also describes the factors that affect ethical behavior and offers techniques for resisting unethical actions. Ultimately, the curriculum helps people build and practice the skills they need to recognize, speak, and act on their values effectively when conflicts arise.
The GVV approach includes:
* How a leader raises values-based issues in an effective manner – what she/he needs to do to be heard and how to correct an existing course of action when necessary.
* An emphasis on self-assessment and a focus on individual strengths when looking for a way to align one’s individual sense of purpose with that of an organization.
* Opportunities to construct and practice responses to frequently heard reasons and rationalizations for not acting on one’s values.
* Positive examples of times when people have found ways to voice and thereby implement their values in the workplace.
* Practice in providing peer feedback and coaching.