Fundamental Attribution Error
Discussion Questions: Fundamental Attribution Error
1. If you met a famous white-collar criminal, what would you expect him (or, occasionally, her) to be like?
2. Why do you think it is so common to hear white-collar criminals described by their neighbors as “the nicest guy,” “a real family man,” “a pillar at the local church,” etc.?
3. Can you think of things that you have done in the past that you wish you hadn’t and that you do not believe represent your true character?
4. How can we endeavor to judge people’s character more accurately?
Case Study: Limbaugh on Drug Addiction
Debates on the distribution, sale, and use of illegal drugs have been prominent in United States politics for the past several decades. Political commentator and talk show host Rush Limbaugh has become well known for his outspoken opinions on a number of political and social issues, including drug abuse.
During his talk show on October 5, 1995, Limbaugh stated: “There’s nothing good about drug use. We know it. It destroys individuals. It destroys families. Drug use destroys societies. Drug use, some might say, is destroying this country. And we have laws against selling drugs, pushing drugs, using drugs, importing drugs. And the laws are good because we know what happens to people in societies and neighborhoods which become consumed by them. And so if people are violating the law by doing drugs, they ought to be accused and they ought to be convicted and they ought to be sent up.” Limbaugh argued that drug abuse was a choice, not a disease, and that it should be combatted with strict legal consequences.
In October 2003, news outlets reported that Limbaugh was under investigation for illegally obtaining prescription drugs. Limbaugh illegally purchased hundreds of prescription pills per month over a period of several years. He engaged in the practice of “doctor shopping” by visiting different doctors to obtain multiple prescriptions for drugs that would otherwise be illegal. When this was disclosed, Limbaugh checked into a treatment facility. He said, “Over the past several years I have tried to break my dependence on pain pills and, in fact, twice checked myself into medical facilities in an attempt to do so…. I have recently agreed with my physician about the next steps.”
Though doctor shopping was punishable by up to five years in prison under Florida law, charges against Limbaugh were dropped after he sought help and agreed to the prosecutors’ settlement. Limbaugh has said that he became addicted to painkillers as a result of serious back pain.
Please see PDF Teaching Notes for case study resources and citations.
1. How would you describe Rush Limbaugh’s fundamental attribution error in this case? Explain.
2. Do you think Limbaugh’s own drug addiction would change his opinion on drug abuse and his judgment of people using or affected by illegal drugs? Why or why not?
3. If you were a regular listener of Limbaugh’s talk show, how might the disclosure of his drug addiction affect your opinion of him? What if you were not a regular listener?
4. Can you think of any other examples of the fundamental attribution error apparent in popular media? Describe an example and explain why it would be a case of fundamental attribution error.
5. Can you think of any examples of the fundamental attribution error from your own life? Describe and explain.
Robert Prentice, J.D.
Department of Business, Government and Society
McCombs School of Business
The University of Texas at Austin
Additional Teaching Note
The objective of this video is to introduce students to the fundamental attribution error and its implications. One implication is that we often have a tendency to judge others unfairly because we do not take into account the situational factors that may have caused them to make unethical decisions. We jump to the conclusion that they are bad people because they did a bad thing. That said, it is important to remember that situational factors are usually explanations for why people err, they are not excuses. The best way to avoid this error, experts say, is to put ourselves in the shoes of others and try to envision the pressures they might have faced.
The other implication of the fundamental attribution error is that we may be too easy on ourselves, if we are not careful. We may too readily find situational factors, organizational pressures, and the like and then simply excuse our own conduct.
The fundamental attribution error is the tendency to attribute “causes of behavior to actors (i.e., internal, dispositional factors) rather than the situation (i.e., external, environmental factors.” We see that other people have done bad things, and we assume that it is because of their character rather than the fact that they were, perhaps, striving so hard to please their superiors that they did not even notice the ethical issue that they flubbed.
According to some psychologists, the other side of the coin from the fundamental attribution error is the actor-observer bias which is people’s tendency to over-emphasize the role of the situation in their own behaviors. They insist there’s nothing wrong with their character, because their errors are accounted for by some situational factor—the boss’s pressure, the need to feed their families, etc.
Francesca Gino writes: “In particular, one mistake we systematically make is known as the correspondence bias. When making attributions as we evaluate others, we tend to ascribe too little influence to the situation and too much to their dispositions. In simpler terms, we tend to believe that people’s behavior reflects their unique dispositions and skills, when many times it actually reflects aspects of the situation in which they find themselves.” This sounds a lot like a different name for the fundamental attribution error.
A detailed article with extensive resources for teaching behavioral ethics may be downloaded here: Prentice, Robert. 2014. “Teaching Behavioral Ethics.” Journal of Legal Studies Education 31 (2): 325-365. An article discussing how behavioral ethics can improve the ethicality of human decision-making and actions may be downloaded here: Prentice, Robert. 2014. “Behavioral Ethics: Can It Help Lawyers (And Others) Be their Best Selves?.” Notre Dame Journal of Law, Ethics & Public Policy 29: 35-85. Lastly, an article introducing key concepts in behavioral ethics and approaches to effective ethics instruction — including sample classroom assignments — may be downloaded here: Drumwright, Minette, Robert Prentice, and Cara Biasucci. 2015. “Behavioral Ethics and Teaching Ethical Decision Making.” Decision Sciences Journal of Innovative Education 31 (3): 431-458.
Gino, Francesca. 2013. Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan. Boston: Harvard Business Review Press.
Shiller, Robert J. 2012. Finance and the Good Society. Princeton, NJ: Princeton University Press.
Transcript of Narration
Written and Narrated by Professor Robert Prentice
Think about the last time you were driving and someone passed you going well over the speed limit. What did you think to yourself? Commonly, people say: “What an idiot!” But, if you are like most drivers, you’ve sped yourself. Of course, you had a good reason to speed. You were late for a test, perhaps. But maybe that “idiot” had a good reason, too.
The fundamental attribution error is the tendency we have to attribute causes of other people’s behavior to their character rather than to situational factors. In other words, we tend to take circumstances into account (indeed to exaggerate them) in judging our own behavior, but tend not to do so when judging other people’s behavior.
The relevance this has for business ethics is significant. We concluded that the other guy cheated on his wife because he’s a bad person. I cheated on my wife because I had too much to drink. The other guy fudged the numbers at work because he is a criminal. I fudged the numbers because my boss made me. The other guy padded his expense account because he’s a crook. I padded my expense account because I’m working really hard and my boss underpays me.
The bottom line is that when we read in the newspaper that someone has been involved in a scandal, we tend to say to ourselves: “That person did a bad thing. She must be a bad person. I’m a good person. I wouldn’t do a bad thing.” And we dismiss the possibility of ever being caught in such an ethical blunder or dilemma ourselves.
But if we think about it, we realize that good people do bad things all the time. Good people are subject to many psychological tendencies and organizational pressures that influence human decision making — things such as the desire to please authority and to be part of a team, the vulnerability to role morality and incrementalism, the often overwhelming self-serving bias, and the like.
And we all tend to be overconfident in our own ethicality. Indeed, eighty percent or so of us just know that we’re more ethical than our peers. If this overconfidence makes us too cocky, we may be blindsided by the fundamental attribution error and become one of the many good people who do bad things every day.
When we hear about other people who have made ethical mistakes, perhaps the best thing we can do is put ourselves in their shoes and try to understand why they made the mistakes they made. We must avoid automatically assuming that we are better people than those who made an ethical misstep. A healthy dose of “there but for the grace of God go I” might be in order. If we can be humble about our own morality and learn from the mistakes of others, perhaps we can guard against making those same mistakes ourselves.