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McCombs School of Business

Sacking Social Media in College Sports

In the wake of questionable social media use by college athletes, the head coach at University of South Carolina bans his players from using Twitter.

This case study explores the different ways in which coaches and universities have limited or banned the use of social media by their student athletes. It also raises questions about the processes that coaches and student athletes follow when managing their public personas.

The full case study, discussion questions, and additional resources can be accessed through the link below, which will open a new tab at The Texas Program in Sports & Media (TPSM) website.

TPSM Case Study: Sacking Social Media in College Sports

 

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